WD and Retailer Toolbox

On this page, you'll find information about Becoming a Distributor, Cooperative Advertising Policy and Accessing Logos, Photos and Press Releases.

Becoming a Distributor

We appreciate your interest in becoming part of the Flex-a-lite team. Our goal is to have a strong and vibrant distribution channel for Flex-a-lite products. We partner with warehouse distributors that stock our product, actively promote the products through sales and marketing, and maintain a professional relationship with their vendors and customers.

The following are a few guidelines we look for in a warehouse distributor:

     -A facility that stocks other performance products and maintains a minimum Flex-a-lite inventory of $2,500.
     -Inside and/or outside sales representatives.
     -Existing wholesale or retail accounts.

You must operate in accordance with Flex-a-lite’s MAP policy. You can view the MAP policy by clicking here. Contact us at sales@flex-a-lite.com for a copy of current MAP pricing.

If your company meets these guidelines and will add value by supporting our distribution channel we encourage you to click here to download and complete the warehouse distributor application form. Email the completed form to reception@flex-a-lite.com or fax it to 253-922-0226. Final approval will be determined by our sales representative in your area.

Are you a retailer of Flex-a-lite parts (a brick-and-motor retailer; not an online retailer) and want to be listed on our website? Click here to request to be listed on FindFastPartsFast.com.

Cooperative Advertising Policy

(for warehouse distributors)

     -Flex-a-lite's logo will be supplied by Flex-a-lite and must be featured prominently in all ads to qualify for coop dollars.
     -Allowances are based on factory net billings only.
     -Allowances are given in the form of a credit memorandum, based on the receipt of itemized customer expenditures, including tear sheet for each advertisement (print media) or proof of performance (TV or Radio) and invoice(s). Credits may not be taken until authorized by Flex-a-lite.
     -Flex-a-lite will supply co-op advertising materials in reasonable quantities at no charge.
     -Flex-a-lite will pay 150% for all new product listed in single consumer advertisement.
     -Flex-a-lite will pay 100% of Warehouse Distributors media costs for consumer advertising of Flex-a-lite's products.
     -Flex-a-lite will pay 50% of Warehouse Distributors media costs for consumer advertising when the Flex-a-lite logo or product is included in an advertisement or on the same page as a competitor.
     -Co-op is limited to 5% of the total net factory billings for the previous year.

Requirements & Procedure:

     -Newspapers- Established and audited daily newspapers qualify. Weekly or the periodic newspapers (prior approval).
     -Magazines- Established and audited magazines with circulation coverage patterns approximating the trading area of the WD or Jobber / Retailers outlets qualify. Magazines, which offer spot regional coverage, will also qualify.
     -Television- TV advertising on listed commercial stations qualifies (prior approval).
     -Radio-Local Market commercial radio stations qualify.
     -Other Media- Other local market media (direct mail, transit, bill boards, etc.) qualify.
     -Catalog pages (prior approval).
     -Apparel/promotional item claims must include a sample of the item and the paid invoice. Limited to $500.00 annually. The logo of both WD and Flex-a-lite must appear. If multiple manufacturers appear, the appropriate percentage will apply (prior approval).

Unacceptable Advertising Claims:

     -Co-op is also paid on ads for MAP protected products. However, if any ads submitted for Co-op feature MAP protected products that are below the appropriate MAP price(s), the ENTIRE ad claim will be denied.
     -Credit will not be issued for anything not receiving pre-approval including, Newspapers, Television, Catalog pages and apparel/promotional items. Misprinted logos, images, part numbers and obsolete part numbers will not be reimbursed under this policy.
     -The co-op promotional advertising allowance applies only to advertising done in a single calendar year. All claims must be submitted within 60 days of placement and no later than January 31st. All co-op promotional funds unclaimed by January 31st are forfeited. Unused co-op funds are not accumulated.

Accessing Logos, Photos and Press Releases

To access media files, artwork, logos and images related to Flex-a-lite products please visit www.media-flex-a-lite.com.